The company said that users will hear more about the collaboration in October this year, during the Adobe MAX, the company’s annual creative conference that takes place during fall season. “Adobe’s mission is to empower creativity for all and as creativity becomes increasingly collaborative, it is essential that we make it simple and efficient for creative people to work together and to involve all the people who need to review and approve their work,” Adobe said in a blog post. Those eligible for Frame.io for Creative Cloud will now have access to real-time review and approval tools with commenting and frame-accurate annotations. The company argues that Frame.io “has reinvented the modern video workflow.” Frame.io for Creative Cloud is a new way for Premiere Pro and After Effects users to enjoy the benefits of Frame.io’s collaboration features, without any additional cost. According to reports, Adobe expects to merge Frame.io’s capabilities with its own software like Premiere Pro and After Effects in the future. Frame.io is an online video editing platform that was created in 2015 and lets video editors easily work in groups with comments, annotations, and approval requests. After the deal close, Frame.io co-founder and Chief Executive Emery Wells and co-founder John Traver will join Adobe. The deal is expected to close in the fourth quarter. “Acquisition brings together Adobe creative cloud’s leading video capabilities with Frame.io’s cloud-first workflow functionality to create end-to-end video collaboration platform,” the company said. Adobe said Frame.oi has more than a million users across media and entertainment companies, agencies, and global brands. There’s another reason it’s called cutting. It’s that last term, cutting, that I want to talk about today. Frame.io streamlines the video production process by enabling video editors and key project stakeholders to collaborate using cloud-first workflows. Cutting a nickname for editing that originated because film used to be edited by physically cutting a workprint into clips, then re-arranging and splicing them together. Adobe said on Thursday it would buy Frame.io, a cloud-based video collaboration platform, in a $1.27 billion (roughly Rs 9,452 crores) deal.
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